A beauty studio alternates between services that have almost nothing in common. A brow shape and tint in twenty minutes, a facial for an hour and a half, waxing, lash extensions. One day the calendar is full of short appointments; the next, two long treatments take the whole morning.
A length and a break for every service
Each service belongs in the system with its own length and the break you actually need after it: change the bed cover, tidy up, air the room. After waxing that is not the same as after a brow shape.
Short services leave gaps in the calendar. An hour-long treatment leaves twenty minutes nobody books, because the shortest service takes half an hour. Look at which gaps your calendar is most often left with, and set the lengths of your short services so they fit.
One bed, one machine
When several of you work in the studio and there is one facial machine, the number of treatments at once is set by the machine, not by the number of therapists. Ask whether the system can tie a service to a particular room or device. Otherwise it will happily book two machine facials for the same hour with two different therapists.
A patch test before tinting
Before a lash or brow tint or a lash lift, a patch test is often done, usually a day or two ahead. If you do one, offer it as a separate short service and say in the main service’s description that a new client books the test first. A client who books a tint online for Saturday and learns on Saturday that it cannot be done without a test will not come back.
Treatments repeat
Facials, waxing and brow tints all have their rhythm, from about three weeks to a month. The best thing is to book the next one on the way out. For clients who did not, a list of who is due is useful. Someone who has fallen out of the rhythm comes back most easily when you get in touch in time.
Where clients make up their minds
Clients choose a beauty studio by recommendation and by photos of results. The booking link belongs on the website next to each service, in your Instagram profile and on your Google Maps listing, where people look for a studio nearby. Give every service its length and price. A client who cannot find the price usually does not call; she goes elsewhere.
When a client does not turn up
For a ninety-minute treatment that is a large hole in the day, and a short service booked at the last minute will not fill it. A reminder the day before with a cancel link helps. For the longest treatments and for new clients, a deposit taken off the price at the appointment can make sense.
How Rezervos handles it
This part is about Rezervos, which I build, so read it as an advert. It is a website for the studio, with a price list and photos, and a booking calendar inside it. Every service has its own length and its own break before and after, and can be tied to the room or device it is done on, so the calendar will not offer two treatments on one bed. Email reminders come with the Grow plan, SMS reminders and deposits with Pro, and the "invite back" list of clients with Max. Rezervos has no point of sale and does not sell retail products. You pay a flat monthly fee; we take nothing from bookings.
To see how it would look for your studio, open a demo without signing up.